Redefining How Brands Are Born in the Middle East
From Idea → Identity → Impact
For inquiries regarding brand identity, especially for F&B brands and lifestyle brands, please reach out to us at hello@themaflab.com.
From Idea → Identity → Impact
For inquiries regarding brand identity, especially for F&B brands and lifestyle brands, please reach out to us at hello@themaflab.com.
MAF Lab exists to build the next generation of lifestyle brands and F&B brands — human, expressive, and culture-driven. We don’t chase trends; we create new standards that connect emotion, design, and business, while enhancing brand identity. Our vision is to make creativity the new growth engine of the region.
• Brand naming & story that enhance brand identity
• Visual identity & packaging direction for F&B brands and lifestyle brands
• Experience & space connecting to elevate your brand presence
Learn more
• Narrative and tone of voice
• Gen Z & Middle East insight mapping for F&B brands and lifestyle brands
• Re-positioning for authentic relevance in brand identity
Learn more
• Incubate MAF-owned brands to enhance their brand identity
• Co-create F&B brands and lifestyle brands with investors or founders
• Deliver scalable playbooks and launch roadmaps for success
Learn more
Sign up to hear from us about bookkeeping and tax tips that can help elevate your brand identity, especially if you are in the F&B or lifestyle brands sector.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.